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Community    |    Articles of interest to the community.

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published on 06/04/2007

"Road to Riverbend"


WTCI, the community’s PBS station, will take viewers behind the scenes to show what it takes to make one of the largest outdoor music festivals in the country happen when it premieres “Road to Riverbend” on Thursday, June 7, at 8 p.m.

This WTCI-produced documentary will air encore presentations on Friday, June 8, at 10:30 p.m. and Sunday, June 10, at 6 p.m.

“’Chattanooga’s Family Reunion’ wouldn’t be complete without your local PBS station playing a hands-on role with the festival,” said Paul Grove, WTCI president and CEO. “WTCI will take you behind the scenes to witness what really goes into the making of one of the country’s top festivals.”

For the past 27 years, the crowds have been coming, in the heat and rain, to watch the show. The 7-day festival is seen on six stages and attended by over a half million people. Riverbend, brings millions of dollars in revenue to the city, is a mammoth project pulled off by a small team of dedicated people, and getting there is half the fun. From the Allman Brothers leaving the Coca-Cola stage in 2006 to the final week of preparing for the 2007 festival, “Road to Riverbend” shows the annual festival in a format never seen until now.

From interviews with festival organizers to what it takes to actually get the acts to the giant Coca-Cola stage before the headlining performance, “Road to Riverbend” answers all of the questions people have and maybe even a few never thought of before.

In addition to “Road to Riverbend,” WTCI will air “Riverbend Moments” throughout the festival. These vignettes will take a look back at some of the history of this dynamic event while also hearing from people about what Riverbend means to them and the community.

WTCI’s Riverbend coverage culminates on Saturday, June 16, at 10 p.m. with “Riverbend Rewind,” a look back at the 2007 festival highlights leading up to a live broadcast of the fireworks finale.

WTCI’s mission is to provide exceptional television programming that reflects the diversity and special interests of the Tennessee Valley.

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