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published on 05/04/2006

SHARTLE FAMILY MEETS THE CREATORS OF Life is goodŽ

By
sigmtn.com staff writer


John and Bert Jacobs, Owners of LIG
The Shartle family, owners of the GRAPEViNE enjoyed a special evening in Atlanta on Friday, March 31st. Life is goodŽ rep, Ken Hastings, a resident of Nashville, TN, opened a Genuine Neighborhood Life is goodŽ Showcase Shoppe & Life is goodŽ Showroom in Atlanta, Georgia. Located in the new Perimeter Place Shopping Center, Ken and his wife Shannon hosted a VIP House Party at Jake’s House, the name of their new store.

Guests included old friends and family of the Hastings as well as other Life is goodŽ dealers and also Life is goodŽ employees from Hudson, Hew Hampshire where the factory and warehouse is located as well as staff from the headquarters in Boston, MA. Special guests were brothers Bert and John Jacobs, owners and creators of the Life is goodŽ products. The Shartles were able to meet and enjoy several conversations with the two brothers responsible for creating Life is goodŽ while enjoying the good company and food catered by Outback Steakhouse. They found each of the two young men to be soft spoken, humble and genuinely grateful for the dealers who sell their products.

They are most proud of the commitment of their company to continue supporting children with life-threatening illnesses through their Watermelon and Pumpkin Festivals each year. Proceeds from the t-shirts designed especially for these events go to support the children and both John and Bert are looking for ways to increase awareness by offering support to local dealers who want to create their own Watermelon and Pumpkin Festivals. This has become a special project of the oldest Shartle son, Brian, who manages the Hamilton Place Mall store. He plans a trip to Boston this summer to glean as much information as possible so that he can bring it back to Chattanooga.

Middle son, Daniel, who manages the Broad Street store, was proud to have with him his wife Debbie and daughter Paige. Reminding Bert that they had met in Atlanta over seven years ago at the outdoor show where Life is goodŽ was a new business trying to get exposure and Daniel came back to Chattanooga and said to the family, “We need to sell this product!” Youngest son, Jason, although not technically a part of the business, was along for the trip and agreed that meeting the brothers and seeing their enthusiasm was a great thing to witness.

Owners of the GRAPEViNE, Mark and Pris Shartle, who manage the Signal Mountain store, are excited that the line has been so successful and are proud to sell a product that stands behind what it says, spreading optimism and expressing such a positive attitude on all its products. According to Pris, she was not sure what the highlight of the evening was. Seeing the faces of Shannon and Ken when they opened the gift she made, a handmade quilt of Life is goodŽ t-shirts or seeing the two brothers hold granddaughter Paige in her Life is goodŽ outfit!

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